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Blog

Thoughts and updates from the Surface AI team.

Events

Your Invention Is Your Moat, featuring Katheryn Thayer-Rubery of Radical AI

Katheryn Thayer-Rubery of Radical AI joins Betaworks’ “Distribution Is Your Moat” series to explore how breakthrough inventions become businesses. From AI-driven material discovery for hypersonic aircraft to storytelling around entirely new concepts, this conversation dives into building demand, trust, and visibility for technology the world has never seen before.

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General
Marketing

Surface drives significant uplift for CCN Health's marketing funnel

CCN Health, a rapidly growing patient monitoring software platform, wanted to improve the performance of its digital marketing funnel, from ad engagement to on-page conversion. After partnering with Surface AI, CCN Health saw a 136% uplift in their landing page conversion rate and a 55% reduction in their overall marketing cost-per-conversion.
General
Product

A Market Is A Group of People Who Talk to Each Other

Tony Haile argues the internet is splitting three ways—tasks to AI agents, social to entertainment, real talk to private rooms—and Filament is betting on personal agents that connect people there.
General

Websites still matter! So don't make these mistakes...

Framer shows the real issue: teams track metrics but don’t experiment. Without constant testing, your website can’t improve—no matter how polished it looks.
Events

Announcing Our Speaker Series “Distribution Is Your Moat”

Join Surface AI’s Distribution Is Your Moat speaker series on startup marketing, featuring Grace Ouma-Cabezas sharing how mission-driven brands build growth, retention, and distribution.
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