Product teams today have to be fast, decisive and innovative in order to win. Surface AI removes the overhead of optimization from the roadmap by automating the optimization process every step of the way, from goal ideation to variant creation to actual rollout. Surface is great for getting quick data on micro-changes, helping free up your team’s bandwidth.
Low-Overhead Optimization
Our easy-to-use, no-code-to-deploy workflows allow product teams to test changes to copy, buttons, layout, and ranking that would normally take entire engineering cycles to get done. Once installed (a simple process in itself), it takes a non-technical person less than two minutes to deploy a new test variant.
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Product Rollouts
You only get one chance to roll out a new product – how do you know if you are getting it right? Instead of the drawn-out A/B testing cycle, you can use Surface to get results in real time, and our multivariate bandit testing framework sends the majority of your users to the variants that are performing the best.
Pricing Page and Feature testing
No engineering team wants to spend time on micro-changes to a product pricing page, but this simple (and common) structure is almost always something that needs to be extensively optimized. Surface can help by setting up a clean infrastructure for tweaks and changes so that you can understand what works best for your product.
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Multivariate bandit testing
With Surface AI, we use a different technique
This type of analysis allows you to set up a test with as many variants as you like
As traffic is sent to each variant, we measure the conversion rates; the variant(s) that are converting best will then receive a larger share of the traffic.
This allows optimization to be dynamic and continuous, responsive to trends and straightforward to interpret.
Start by Analyzing your Site
Reach out and discover how Surface can boost your conversions — fast.
