Quick Product Feedback, Zero Engineering Overhead
Our simple implementation, combined with powerful multivariate bandit testing, helps PMs create a feedback loop that prioritizes optimization based on real user traffic, without all the configuration & coordination headache that comes with other platforms.
Getting started with Surface is easy.
Simply identify the page (or funnel) you’d like to optimize, and run it through our analyzer to build your optimization strategy. We’ll help you define your goals and find the key components that should be optimized in order to reach those goals.
Once you've built your strategy, our AI agents generate the variants.
Let's say you need to optimize your checkout flow, but you're not quite sure what type of copy you want on your call to action.
Our agent will help you create as many different versions as you need. Then, with one click you can set them live –and they will begin receiving live traffic immediately.
If you're used to traditional A/B testing, you likely split traffic 50/50 between two versions, wait weeks for statistically significant data, and then debate its meaning—often without being sure if conversions truly improved.
With Surface AI, we use a different technique:
Multivariate bandit testing.
This type of analysis allows you to set up a test with as many variants as you like. As traffic is sent to each variant, we measure the conversion rates; the variant(s) that are converting best will then receive a larger share of the traffic. This allows optimization to be dynamic and continuous, responsive to trends, and (with our help) straightforward to interpret.
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