Surface AI makes it easy to get quick feedback on your product releases from real users, without sacrificing your engineering resources.
Our simple implementation, combined with powerful multivariate bandit testing, helps PMs create a feedback loop that prioritizes optimization based on real user traffic, without all the configuration & coordination headache that comes with other platforms.
Getting started with Surface is easy.
Simply identify the page (or funnel) you’d like to optimize, and run it through our analyzer to build your optimization strategy. We’ll help you define your goals and find the key components that should be optimized in order to reach those goals.
Once you’ve built your strategy, our agentic workflows will help you ideate on different variants.
Let’s say you need to optimize your checkout flow, but you’re not quite sure what type of copy you want on your call to action. Our agent will help you create as many different versions as you need. Then, with one click you can set them live –and they will begin receiving live traffic immediately.
If you are used to regular A/B testing, you might be familiar with a workflow where you set up two versions of a page, send 50% of your traffic to each, and then wait two weeks (or more) to gather data of statistical significance. Once you have that data, you gather your team in a room and everyone argues about what that data means. Are you actually seeing a rise in conversion?
With Surface AI, we use a different technique:
Multivariate bandit testing.
This type of analysis allows you to set up a test with as many variants as you like. As traffic is sent to each variant, we measure the conversion rates; the variant(s) that are converting best will then receive a larger share of the traffic. This allows optimization to be dynamic and continuous, responsive to trends, and (with our help) straightforward to interpret.
As a PM, we know you are constantly faced with difficult choices of where to spend your team’s time and resources. Surface AI can help streamline your optimization efforts so that they will no longer have to figure into that equation, and you and your team can focus on innovation.
