Marketers today are under immense pressure to deliver results quickly. Between managing ad spend, tracking ROI, and constantly testing creative, performance marketing can feel like a juggling act. Add in the challenge of building and optimizing landing pages that actually convert, and suddenly your marketing team is spending more time troubleshooting than innovating.
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That’s why we built Surface AI!

Surface makes it easy to get real-time feedback on your campaigns and landing pages from real users—without draining your creative or engineering resources. Our simple implementation, combined with powerful multivariate bandit testing, creates a feedback loop that continuously optimizes performance based on live user traffic. And you can test live, on real campaigns, while you’re running them – finally making testing possible for tentpole and other time-based events.

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Easy Setup for Landing Page Optimization

Getting started with Surface is simple:

• Identify the landing page or funnel you want to optimize.
  
  
• Run it through our analyzer to instantly build an optimization strategy.
  
  
• Define your campaign goals (CTR, lead gen, conversions, etc.), and Surface will identify the key components that matter most to achieving them.
  
  

This means marketers can quickly understand what elements—copy, images, CTAs, or layouts—are worth experimenting with, without guesswork. And once Surface is implemented, you don’t need developer resources to implement new variants for testing.

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AI-Powered Variant Creation

Creative testing is at the heart of performance marketing, but producing enough high-quality variants often slows teams down. Surface AI solves this with agentic workflows that help you ideate and generate as many creative variations as you need.

Let’s say you’re unsure what headline will resonate best on your landing page. Our agent will generate multiple options instantly. With one click, you can set them live and start gathering data in real time.

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Smarter Testing with Multivariate Bandits

Traditional A/B testing forces marketers into a rigid process: split traffic 50/50, wait weeks for statistically significant results, and then hold long meetings debating next steps.

Surface AI takes a smarter approach with multivariate bandit testing:

• Test as many versions as your traffic can support at once..
  
  
• Traffic is dynamically routed toward the highest-converting variants.
  
  
• Optimization is continuous, adapting to real-time shifts in user behavior.
  
  

This means your campaigns can evolve with your audience—maximizing ROI without the drag of manual interpretation.

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Focus on Strategy, Not Micromanagement

As a marketer, your time should be spent on strategy, creativity, and growth, not tinkering with experiment setups or waiting on data. With Surface AI, optimization becomes a continuous background process—freeing you to focus on scaling campaigns, developing messaging, and reaching new audiences.

Surface AI helps marketers eliminate the guesswork from performance management and landing page creation. With dynamic optimization, AI-powered variant generation, and real-time learning from live traffic, you can focus on creativity while Surface handles the optimization.

Ready to see how much more effective your campaigns can be? Start here.

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