For ecommerce companies, every click matters. You’re constantly optimizing product pages, checkout flows, and landing experiences to squeeze out incremental gains in conversion rates. But building and testing new layouts or copy often takes weeks of dev cycles and lengthy A/B testing processes that slow down growth.
This is why we built Surface AI.
Surface makes it easy to get quick feedback on your ecommerce flows directly from live shoppers—without overloading your engineering team. With our simple implementation and powerful multivariate bandit testing, you can continuously optimize layouts, creative, and copy based on real customer behavior.
Optimize Every Step of the Funnel
Getting started is simple:
- Choose the page or funnel you want to improve—product page, cart, or checkout.
- Run it through our analyzer to instantly generate an optimization strategy.
- Define your conversion goals, and Surface will highlight the key elements (layout, copy, buttons, images, even merchandising order) that need testing to achieve them.
This helps ecommerce teams cut through the noise and focus on the levers that actually move revenue.
AI-Powered Layout & Copy Variants
Unsure whether a grid or list layout will convert better? Wondering if your “Buy Now” CTA should be more direct or more playful? Surface AI’s agentic workflows let you instantly generate as many layout and copy variants as you need.
With one click, you can launch these variants into live traffic—so your shoppers are telling you, in real time, what works best.
Continuous Optimization with Bandit Testing
Traditional A/B testing requires you to split traffic, wait weeks for significance, and then argue about the results. In ecommerce, that’s revenue left on the table.
Surface AI uses multivariate bandit testing to:
- Test unlimited versions at once.
- Shift traffic dynamically toward top-performing layouts or creatives.
- Continuously adapt to shopper behavior in real time.
The result? Higher conversions, less wasted traffic, and insights that are easy to interpret.
More Conversions, Less Guesswork
Ecommerce teams shouldn’t be bogged down by testing logistics. With Surface AI, optimization runs in the background—so you can focus on new campaigns, seasonal launches, and customer experience while knowing your funnel is always improving.
Surface AI helps ecommerce brands maximize conversions by dynamically optimizing layouts, copy, and flows based on real shopper behavior.
