As a developer, you know the drill: every time the marketing or product team wants to “run a quick experiment,” it somehow turns into a ticket on your board. You’re asked to wire up new variants, set up traffic routing, or debug testing frameworks that feel like mini products of their own.
Optimization is important — but it shouldn’t eat into your engineering roadmap. That’s why we built Surface AI.
Lightweight Implementation, Zero Headaches
Getting started is simple: just insert our JavaScript snippet into your site header, and Surface is live. No complicated or bloated infrastructure to maintain.
From there, Surface takes care of the heavy lifting: analyzing pages, identifying key components to optimize, and enabling tests that run continuously in the background.
Empower Teams Without Adding Tickets
With Surface AI, PMs and marketers can build and launch experiments themselves — without needing you to code every variant or wire up traffic allocation.
- Need a new checkout flow layout? They can test it.
- Want to try five different CTA copy options? They can generate them instantly.
- Curious which product page layout converts better? They can set it live with one click.
Meanwhile, you stay focused on the engineering work that moves the product forward.
Smarter Testing, No Manual Setup
Traditional A/B testing tools require you to manually configure splits and wait weeks for results. With Surface AI’s multivariate bandit testing, traffic automatically flows toward the best-performing variants in real time.
That means:
- Less wasted traffic.
- Faster learnings.
- Clearer results that don’t require long debates to interpret.
And all of it happens without you needing to tweak code or maintain another experimental framework.
Build Without the Burden
Developers shouldn’t be bogged down by experiment maintenance. With Surface AI, you install once, and optimization keeps running in the background. Your product team gets continuous learning and conversion lift — and you get your time back.
Surface AI helps developers remove the overhead of testing, while giving PMs and marketers the power to self-serve experiments. With one lightweight JS snippet, you can empower your team to optimize at scale — and keep your engineering time focused where it matters most.
