How real companies are using Surface AI

October 7, 2025

Here’s how real companies are using Surface AI since our launch: 

1. Lead Generation:

You’re spending big on Google or Meta ads in your customer acquisition pipeline, but when they get to your site, they don’t convert. Surface solves this by letting you test dynamic CTAs, content, and headers, to make sure your performance marketing budget is not flying out the window.

2. Product Detail Pages:

Not sure where to place those reviews? Unsure if users understand your discounting mechanisms? Use Surface to modify your page layouts in real time and get immediate feedback from real users.

3. Homepages:

Your homepage has a variety of choices your users could make, navigationally, but you really want them to make the most important one. Use Surface to make the right CTAs more prominent and revise layouts to make sure that users are diving into the right funnels when they land.

4: Merchandising:

do your users buy the one that’s first, or the one that’s best? Improving merchandising ordering with Surface can affect not only sales conversion, but also metrics like returns.

If you’re doing any of these things (or have another challenge where you think Surface could help).
We want to hear it about it. Book a meeting with us.

Start Optimizing Today

Reach out and discover how Surface can boost your conversions — fast.

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