Surface AI: the conversion
optimization platform
It's your always-on growth team it tests and improves the landing pages you already built, on any CMS or framework.
Surface AI (surface-ai.io) is built by Surface Technologies, Inc. in Brooklyn, New York. And yes, we know there are other companies called things like Surface AI and Surface Labs – we’re not them!
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What Surface does
Your always-on growth team, from first audit to live optimization.
1. Page analyzer
Paste in a URL and the analyzer audits the page, flags the elements most likely to move conversion (headline, CTA, layout, social proof), and proposes variants worth testing. It is free and you get a test plan right away with account creation.
2. AI variant generation
Surface's agent creates copy, CTA, image, and layout variants for the elements you choose, or you B-Y-O messaging. Once Surface is installed, anyone – technical or not – can set a new variant live in under two minutes, with no need to code.
3. Continuous testing
Every variant gets live traffic from the start. As results come in, Surface sends a larger share of visitors to the versions converting best, so you capture the lift during the test instead of waiting weeks for a verdict.
4. Works on pages you already built
One script tag installs Surface on pages built in Webflow, WordPress, Shopify, React, Vue, Next.js, hand-coded HTML, or almost any other CMS. Nothing to migrate, no pages to rebuild in a new tool.
5. Results dashboard
See conversion rate by variant, how traffic is being split, and which version is winning, in plain numbers your whole team can read and understand as ROI.
What makes
Surface different
Optimization that runs itself, on the site you already have.
It optimizes the pages you already have
Unbounce's Smart Traffic only works on pages built and hosted inside Unbounce. Surface works on whatever builder or stack you already use, so you keep your site, your CMS, and your workflow.
Better variants get more traffic while the test runs
Classic A/B testing tools like VWO, Optimizely, and AB Tasty are built around fixed traffic splits that run until a result is statistically significant, which means sending a big share of visitors to the losing page for weeks. Surface is built around adaptive traffic allocation from day one.
Self-serve pricing a growth team can expense
Surface Pro is $79.99 a month. Unbounce's AI traffic routing requires its $249 a month Optimize plan, and Optimizely is sold only on custom enterprise contracts. Surface also has a free plan with one live surface. (Competitor pricing as of September 2026.)
Unlimited users
All plans include unlimited users, so growth, design, and product can all run tests without per-seat pricing.
Live in minutes, no engineering sprint
Surface installs with a single script tag and no infrastructure changes. Customers go live in about 15 minutes and those in our case study saw a 136% conversion lift and 55% lower cost per acquisition.
Who uses Surface
Whether you write the code, own the roadmap, or run the campaigns Surface speaks your language.
SaaS
Growth and marketing teams at Series A to B SaaS companies optimizing signup, demo, and pricing pages
E-commerce
Mid-size DTC and ecommerce brands testing product pages, landing pages, and offers
Performance marketing
Performance marketers sending paid traffic to lead-gen and healthcare funnels
Product team
Product teams who want to test copy and layout without spending engineering cycles
Agencies
Agencies and multi-brand teams running optimization across several domains (Enterprise plan)
The team behind Surface
A small team in Brooklyn, building the always-on growth team.
Sean Quigley
Co-founder & CEO
VP of Product Engineering at GIPHY and a software engineer at Meta. He now leads product and engineering at Surface.
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Ari Spool
Co-founder
Led product and UX at GIPHY and Snap, then consulted at Betaworks. She now leads go-to-market and growth at Surface.
Why we built Surface
We kept watching teams wait weeks on A/B tests stuck in an engineering backlog while half their traffic went to the losing page.
We built Surface so optimization runs in the background on the pages teams already ship, and anyone on the team can run a test.
Surface is a small team based in Brooklyn, New York.
How Surface works
Support
support@surface-ai.io Typical response time: hours
Who you work with
We’re a small shop. Customers work directly with the founders. We’re listening to what you need.
Onboarding
Pro or enterprise customers can book a setup call and we will help install Surface and configure the first test.
Analyze
Run your page through the free analyzer to get a test plan.
Install
Add one script tag to your site. Most teams are live in minutes.
Set a goal and variants
Pick the conversion you care about, then let Surface generate variants or write your own.
Go live
Traffic shifts toward better-performing variants automatically.
Keep the winner
Promote the best version and start the next test.
Key facts
Company
Company name
Surface AI (legal entity: Surface Technologies, Inc.)
Type
Conversion rate optimization (CRO) software, self-serve SaaS
Founded
2025
Founders
Sean Quigley (Co-founder and CEO), Ari Spool(Co-founder)
Website
Product
Core offering
Automated landing page optimization: AI variant generation, live multivariate testing, and adaptive traffic allocation to winning variants
Pricing
Free: 1 surface. Pro: $79.99/month or $799/year, 5 surfaces, 1 domain, unlimited users. Enterprise: custom, multi-domain.
Contract terms
Monthly or annual billing (16% off annual). 14-day free trial on Pro. Cancel anytime.
Products
Page analyzer, AI variant generation, real-time bandit optimization, results dashboard
Business
Integration
Any CMS or framework via one script tag; SDKs and plugins for React, Vue, Next.js, WordPress, Shopify and more.
Communication
Notable clients
CCN Health, Charlemagne Labs, Fambot
Proof
Results
CCN Health: 136% conversion lift, 55% lower CPA, ~15-minute install
Tests run
Hundreds
Start optimizing today
Reach out and discover how Surface can boost your conversions — fast.
