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Thoughts and updates from the Surface AI team.

Katheryn Thayer-Rubery of Radical AI joins Betaworks’ “Distribution Is Your Moat” series to explore how breakthrough inventions become businesses. From AI-driven material discovery for hypersonic aircraft to storytelling around entirely new concepts, this conversation dives into building demand, trust, and visibility for technology the world has never seen before.

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Why Web Optimization Is the Secret to Faster Lead Generation

Discover how modern web optimization helps companies convert traffic into leads faster — with data-backed benchmarks and a real-world case study.

How UX Designers Validate Layouts and Flows with Live User Data

Discover how modern UX teams validate design decisions with real traffic using lightweight experimentation and continuous optimization methods.

How Growth Teams Accelerate Results Through Continuous Experimentation

Learn how modern growth teams use continuous experimentation and multivariate testing to speed up learning cycles and drive measurable conversion uplift.

What is Multivariate Bandit Testing

Surface AI uses multivariate bandit testing instead of traditional A/B testing to optimize web experiences. This method involves testing multiple variations of a landing page simultaneously.
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